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Global MBA in Marketing
Digital & AI Innovation

Build Your Marketing Career with Industry Track Learning

Earn an Andhra University Online MBA while developing expertise in Digital Marketing, Branding, AI Marketing, Growth Strategy, and Consumer Analytics through real-world projects, industry mentoring, and career acceleration.

4 Semesters
Live Marketing Projects
Career Launch
Program
Global Industry Exposure

    AI-Powered Marketing

    Growth-Focused Curriculum

    Portfolio-Driven Learning

    Industry Mentorship

    Why Choose MBA in Marketing

    Industry-Integrated MBA

    Develop strategic marketing knowledge alongside practical digital marketing skills demanded by today’s employers.

    Learn from Marketing Professionals

    Gain insights from experienced industry practitioners and digital marketing experts.

    Live Industry Projects

    Solve real business marketing challenges through hands-on campaigns and case studies.

    Global Marketing Perspective

    Understand international markets, emerging trends, and customer behavior across global industries.

    Career Development & Placement Support

    Receive resume building, LinkedIn optimization, portfolio creation, interview preparation, career mentoring, and dedicated placement assistance.

    Build Your Professional Portfolio

    Gain practical experience by working on industry-focused projects that strengthen your marketing expertise and create a portfolio that stands out to employers.

    Brand Strategy

    Develop comprehensive brand positioning and communication strategies for modern businesses.

    Digital Marketing Campaigns

    Plan and execute integrated digital campaigns across multiple online platforms.

    Social Media Growth

    Create content strategies that build communities, engagement, and brand awareness.

    Performance Marketing

    Manage Google Ads, Meta Ads, and paid campaigns using performance metrics.

    AI Marketing Automation

    Use AI-powered marketing tools for customer engagement, personalization, and campaign optimization.

    Your Learning Journey

    Semester 1

    Management Process & Behaviour

    Quantitative Techniques for Managerial Decisions

    Business Environment

    Accounting for Decision Macking

    Managerial Economics

    Semester 2

    Managerial Communications

    Human Resource Management
    Marketing Management

    Financial Management 

    Operations Management

    Career Launch

    Resume Building

    LinkedIn Profile Building

    Mock Interviews

    Placement Preparation

    Semester 3

    Operations Research

    International Business 

    Consumer Behavior & Marketing Research

    Service Marketing and CRM

    Advertising and Brand Management

    Semester 4

    Business policy and Strategic Management

    Entrepreneurship and Small Business Management

    Sales and Retail Management

    Project Work

    Viva-voice

    Industry Projects You'll Work On

    Transform your learning into real-world experience with industry-focused projects that demonstrate your expertise in digital finance, investment management, AI, and financial strategy.

    Digital Banking Strategy

    FinTech Startup Analysis

    Investment Portfolio Design

    Trading Dashboard

    Risk Analytics

    AI-Based Financial Forecasting

    INTERNATIONAL LEARNING JOURNEY

    A Global Classroom Across 4 Destinations

    Learn. Experience. Engage. Lead.

    Phase 1
    India

    Students begin with:

    Phase 2
    Malaysia

    Students engage with:

    Phase 3
    Singapore

    Students gain exposure to:

    Phase 4
    Dubai

    Students begin with:

    Final Integration &
    Presentation

    Students engage with:

    Top Recruiters

    Industry-Integrated MBA

    Develop strategic marketing knowledge alongside practical digital marketing skills demanded by today's employers.

    Learn from Marketing Professionals

    Gain insights from experienced industry practitioners and digital marketing experts.

    Live Industry Projects

    Solve real business marketing challenges through hands-on campaigns and case studies.

    Global Marketing Perspective

    Understand international markets, emerging trends, and customer behavior across global industries.

    Designed For

    What career will I get after completing
    this program?

    Digital Marketing Specialist
    Brand Manager
    Growth Marketing Manager
    Performance Marketing Specialist
    Marketing Analyst
    Marketing Consultant

    Your Career Growth Potential

    Experience India Singapore UAE
    Fresher
    ₹6–12 LPA
    SGD 45K–70K
    AED 8K–15K/month
    Mid-Level
    ₹12–25 LPA
    SGD 70K–120K
    AED 15K–30K/month
    Experienced
    SGD 120K–180K
    SGD 14k–25k+/month
    AED 30k–60k+/month

    * Actual compensation depends on employer, role, skills, certifications, interview performance, and location.

    Frequently Asked Questions

    What is the Market X Industry Track?

    MarketX combines an Andhra University Online MBA with practical training in Digital Marketing, Branding, AI Marketing, Growth Marketing, and Marketing Analytics.

    Yes. Students receive an Andhra University Online MBA while completing the MarketX Industry Track.

    Yes. You’ll build a professional marketing portfolio through live projects, campaigns, and case studies.

    Yes. Career mentoring, portfolio development, interview preparation, and placement assistance are included.

    Yes. The flexible online learning model is designed for both students and working professionals.


    Graduates can work in Digital Marketing, Brand Management, Growth Marketing, Performance Marketing, Marketing Analytics, Product Marketing, and Marketing Consulting.

    No. The program is designed for both fresh graduates and working professionals. It starts with marketing fundamentals before progressing to advanced topics in digital marketing, AI-powered marketing, branding, and growth strategy.

    Absolutely. Whether you’re a fresh graduate, entrepreneur, or professional from another industry, the program is designed to equip you with practical marketing skills, industry exposure, career mentoring, and placement support to successfully transition into high-demand marketing and digital roles.

    Throughout the program, you’ll create a professional marketing portfolio featuring brand strategy projects, digital marketing campaigns, social media plans, performance marketing case studies, marketing analytics dashboards, and AI-powered marketing initiatives to showcase your skills to employers.

    Yes. You’ll gain practical experience using industry-relevant tools and platforms for SEO, social media marketing, performance advertising, analytics, AI-assisted marketing, and campaign management through live projects and case studies.

    You can apply online by completing the application form, submitting the required academic documents, and following the admissions process. Our admissions counselors are available to guide you through each step.

    Program Fee

    INR 5,99,999

    Invest in a global education.
    Lead the future of marketing.

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